Your problem
Your business looks different everywhere. The logo made a few years ago in a corner, different colours on the Facebook page, another font on last year’s leaflet, and on the invoice a stretched version of the logo, so it fits. None of it is wrong in itself, but together it gives the impression of improvisation — the exact opposite of what you sell.
The solution
A visual identity, not just a logo
A logo on its own solves nothing, because a logo doesn’t tell you what colour the button on the website is, which font goes on the leaflet or what the profile picture looks like when it’s cropped into a circle. That’s why we treat identity as a system: the logo with its variants — horizontal, on a dark background, the small version for an avatar — a colour palette with exact codes, typography for headings and body text, plus simple rules about what’s done and what isn’t.
Why consistency matters
People don’t remember companies, they remember patterns. The same colours and the same shape, repeated on the website, the company van, the invoice and the Facebook page, make the fifth encounter with you feel like an old acquaintance. When every piece looks different, every encounter is the first one all over again.
What you get at the end
The source files in vector format, which scale from a business card to a banner without breaking, the ready-to-use formats for web and print, and a short manual — a few pages anyone producing a piece for you tomorrow can open, so they don’t have to invent anything.
The rights are yours, completely. We charge no usage fees and we don’t ask you for permission when you want to put the logo somewhere.
Who it’s for
For businesses just starting out that want to begin with a coherent image from day one. And for established businesses that have changed over time — a different audience, different services — but are stuck with the image from ten years ago. If a website is coming too, the identity comes first: the website is built on it, not the other way round.
Next step
Tell us what your business does, who you speak to and what image you have now. The direction comes out of that conversation — and only then do we start drawing.